Korea Innovation was founded with a simple but powerful goal: to unlock the full potential of Korean innovation by making it accessible, visible, and viable for the U.S. market.

Backed by decades of experience in global trade, product development, and business strategy, founder Soohyun JULIE Koo recognized a critical gap—while Korea continues to lead in technological breakthroughs, many remarkable Korean products remain underrepresented outside of Asia due to the complexity of international market access.

Julie saw an opportunity: build a bridge between Korea’s world-class manufacturing ecosystem and the growing demand in the U.S. for smart, sustainable, and forward-thinking solutions. From automation and semiconductors to diagnostics and green energy, Korea Innovation was created to spotlight the best of Korean engineering and help it thrive in new markets.

The Korea Innovation team works closely with both U.S. and Korean partners—not just as a distributor or agent, but as a strategic collaborator. We guide Korean companies through the intricacies of compliance, marketing, and partnership-building, while helping American businesses identify trusted solutions that meet their operational goals.

At the heart of our work is the belief that technology has no borders—and when the right innovation meets the right opportunity, industries transform.